What is Travers Beynon's Net Worth?
Travers Beynon is an accomplished Australian businessman, entrepreneur, and former Australian Rules football player with a net worth of $200 million. Known as "The Candyman," he has garnered a reputation akin to Australia's version of Hugh Hefner and is often compared to Instagram Playboy Dan Bilzerian.
Tobacco Heir
Travers Beynon was born on March 6, 1972, into a family with a flourishing tobacco empire established by his parents. Before inheriting the family business, he pursued a career in Australian Rules Football and later in modeling in New York. His modeling income helped fund the family business, which he eventually bought outright.
In 1997, Travers returned to Australia and ventured into real estate investments, which turned out to be incredibly lucrative. He now operates a sizable tobacco business, including the franchised FREECHOICE Tobacco retail chain and Cigarette and Gift Warehouse. FREECHOICE is Australia's largest tobacco retail franchise, boasting over 300 stores nationwide and 1,700 cigarette vending machines, generating $250 million in annual revenue.
Candyman Lifestyle
Known for his extravagant and hedonistic social media posts, Travers often showcases lavish parties at his "Candyland" mansion situated in Helensvale, Gold Coast, Queensland. His content frequently features expensive cars, including Lamborghinis, Ferraris, and Rolls Royces.
Despite his opulent lifestyle, Travers has faced criticism for posts that many deem misogynistic, such as one showing him walking lingerie-clad women on leashes. In 2018, he was fined $13,000 by the local council for displaying a topless Virgin Mary statue visible from the street.
Here's a video tour Travers gave of his car collection back in 2019:
Candy Shop Mansion
In June 2010, Travers acquired a riverfront property in Helensvale for $3.75 million and expanded it into the 60,000-square-foot "Candy Shop Mansion" by 2014. The luxurious estate now features 14 bedrooms, 13 bathrooms, a grand ballroom, a vast outdoor pool, a nine-car basement garage, and a 15-seat movie theater. Travers listed his grand estate for sale in December 2023.
Here's a video from 2018 showcasing a significant extension he performed on the mansion:
Personal Life
Contrary to public assumptions, Travers is married to Taesha, whom he met in 2009 when she was 18 and he was 37. The couple has at least four children.
Here is a video where Taesha gives her perspective of their lifestyle:
