Maverick Carter Net Worth

What is Maverick Carter's Net Worth?

Maverick Carter is an accomplished American businessman with a net worth of $60 million. He is one of the founders of LRMR, an influential sports-marketing and agent company, alongside LeBron James, Rich Paul, and Randy Mims. Carter is famously known as the man behind the 'LeBron James Machine.'

Early Life

Born on October 10, 1980, in Akron, Ohio, Maverick Carter grew up in Akron and Atlanta, Georgia. He is the son of Otis Carter and Katherine Powers, a social worker. Carter and LeBron James have been friends since their youth, playing both basketball and football together at St. Vincent-St. Mary High School in Akron. After graduating from high school, Carter briefly played college basketball at Western Michigan University before transferring to the University of Akron.

Career

Carter's business career began with an internship at Nike during his college years, where he honed his skills in sports marketing. Eventually, he left college to become a field representative for Nike. He later co-founded LRMR with LeBron James, Rich Paul, and Randy Mims, serving as the firm's CEO. LRMR handles much of James' publicity, marketing, and promotional deals and advises him on entertainment investments.

Maverick gained significant attention during the period when James was deciding whether to stay in Cleveland or move to Miami. Carter architected 'The Decision,' a televised production where James announced his move to Miami in 2010. This bold move substantially impacted James' career and public perception. Carter played a crucial role in repositioning James' reputation following the controversial decision.

One of Carter's notable achievements includes securing LeBron James' lifetime contract with Nike, rumored to be worth over $1 billion. Additionally, he facilitated a partnership between LRMR and Fenway Sports Group, resulting in James acquiring a partial stake in Liverpool F.C., an English football club. Carter also spearheaded the creation of 'The LeBrons,' a series of Nike commercials featuring caricatures of James that debuted in 2011.

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In 2007, Carter and James founded SpringHill Entertainment, a media company that initially secured a $100 million investment. Carter, as CEO, aims to create opportunities for underrepresented people, especially people of color. In September 2020, SpringHill signed a four-year movie deal with NBC Universal. Additionally, in June 2020, Carter and James launched More Than A Vote, an organization focused on increasing voter turnout and protecting the voting rights of the African American community.

Real Estate

In 2015, Maverick Carter purchased a home in the Hollywood Hills of Los Angeles for $3.5 million, selling it later in 2018 for $4.2 million. In January 2021, he acquired another property in Santa Monica, California, for $9.3 million.