What is Coby Brooks' Net Worth?
Coby Brooks is a prominent American businessman with a net worth of $20 million. Known for his role as the former president and CEO of Hooters and the condiment manufacturer Naturally Fresh, Brooks began leading these companies in 2003 after his father, Robert H. Brooks, handed over the reins. Robert purchased Hooters and founded Naturally Fresh, and upon his passing in 2006, Coby inherited a controlling interest in these ventures.
In 2011, following the sale of Hooters, Coby Brooks transitioned to a franchisee role with another breastaurant chain, Twin Peaks.
Coby Brooks' Salary
Brooks earns an impressive salary of $1 million annually.
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Early Life and Education
Born on May 17, 1969, in Atlanta, Georgia, Coby Brooks is the son of Robert H. Brooks, who founded Eastern Foods, later renamed Naturally Fresh, in 1966. He has a younger half-sister named Boni. Coby attended Clemson University in South Carolina for his higher education.
Business Career
In 2003, Brooks took over as the president and CEO of Hooters and Naturally Fresh upon his father's retirement. Under his leadership, Hooters expanded to over 425 locations worldwide. After his father's death in 2006, Brooks gained a controlling interest in both companies, ultimately selling Hooters in 2011. He continues to manage several Twin Peaks locations through La Cima Restaurants. In 2013, Naturally Fresh was acquired by TreeHouse Foods.
Estate Legal Dispute
Following his father's death, a legal dispute arose between Brooks and his father's widow, Tami, concerning the estate's distribution. Though Tami was entitled to $1 million annually for 20 years, she sued for her 30% share, which Coby ultimately settled for an undisclosed amount in 2009.
Undercover Boss
In 2010, Coby Brooks appeared on the CBS reality show "Undercover Boss," where he worked incognito at the Naturally Fresh factory in Atlanta. During this appearance, an employee candidly expressed concerns about the company's decline since Robert Brooks' death, unaware they were speaking to Coby himself.
800 Acre Ranch
Part of Brooks' inheritance included a 790-acre hunting preserve along the Georgia-Florida border. The property features a main house with two bedrooms, two bathrooms, and bunk rooms, complemented by a fishing pond and covered deck. In 2022, Brooks listed this estate for sale at just over $4 million.
