Maloof Brothers' Net Worth and Business Legacy
The Maloof Brothers, originating from the prominent Las Vegas, Nevada family, possess a net worth of $1 billion. The family's name, derived from 'Maalouf,' indicates their Lebanese heritage. The Maloof's journey to success began in 1937 with the Coors Beer distribution rights in the Southwest U.S., after relocating to New Mexico.
The Maloof Family
The family includes George J. Maloof, Sr., his wife Colleen, and their children: Adrienne Maloof-Nassif, Joe, Gavin, George Jr., and Phil. Following the death of George Sr. at 57, Colleen took over the family’s operations.
Business Expansion
Rather than selling off their assets, Colleen collaborated with her five children to expand and diversify their interests. The Maloofs broadened beer and liquor distribution, and in 1992, they ventured into gaming with their first property. Between 1990 and 1992, the family also owned the Birmingham Fire of the World League of American Football.
The Maloof Companies' over a century-old legacy is built on the pillars of exceptional customer service, a robust work ethic, and a vision for diversified success that began as a general store.
Skateboarding Ventures
In 2008, brothers Joe and Gavin Maloof established the Maloof Money Cup, a skateboarding competition for professionals and amateurs. The event includes the U.S. Pro Men's and Women's Street Championships, the U.S. Pro Vert Championships, and the Maloof Money Cup AM Championships, with dates in New York and South Africa.