What Is Emma Chamberlain's Net Worth?
Emma Chamberlain is an American vlogger and social media personality with a net worth of $22 million. Since starting her social media career in 2017, she has garnered a massive following for her vlogs and various other projects. Emma has transitioned her online success into numerous other ventures, including a clothing line and a podcast. She is one of the highest-paid content creators globally, earning $20 million between September 2022 and September 2023 from her diverse endeavors.
Early Life
Emma Frances Chamberlain was born on May 22, 2001, in San Bruno, California, and raised in San Mateo County. She attended Central Middle School in San Carlos, California, and then enrolled at the all-girls Catholic Notre Dame High School. Emma dropped out during the first part of her junior year to focus on her YouTube career but eventually graduated after passing California's High School Exit Exam.
YouTube Career
Emma created her YouTube channel in 2016 but posted her first video in the summer of 2017. Today, her channel boasts over 12 million subscribers. Initially, her subscriber count was at just 50 viewers after around 20 videos. Emma recalled:
"I literally started from zero; I had zero subscribers. I remember my first subscriber – I was so excited, and then I looked, and it was my dad."
Her video content covers travel, fashion, lifestyle, beauty, and DIY projects. Her first viral video was titled "We All Owe The Dollar Store An Apology." By that summer's end, her channel's subscriber count skyrocketed, adding roughly 100,000 new subscribers monthly for nearly a year, with her videos amassing over 1.6 billion views to date.
Emma continues to update her YouTube channel almost daily and has collaborated with other high-profile YouTubers, including Cody Ko and the Dolan Twins. She also actively works with other YouTube creators and Snapchat.
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Additionally, Emma has more than 16 million followers on Instagram.
Brand Endorsements
Emma's first significant endorsement was for the shopping app Dote in 2018. The company sponsored her extensively, flying her to various locations like Austin, Texas, and Fiji, and released a clothing line designed by Emma called Low Key / High Key by Emma. However, she severed ties with Dote toward the end of 2018 due to various controversies associated with the app.
In 2019, the eyewear brand Crapeyewear collaborated with Emma to promote and design a line of sunglasses. She has also been featured in videos from official YouTube and Target YouTube channels, alongside other celebrities like cast members from "The Office" and influencers.
In 2020, Emma appeared in a commercial for Louis Vuitton Cruise—a brand she has consistently associated with in her capacity as a fashion influencer.
(Photo by Rich Fury/Getty Images)
Mainstream Attention
Emma has received extensive coverage from mainstream outlets. "The New York Times" dubbed her "the funniest person on YouTube," and "Time" magazine named her one of "The 25 Most Influential People on the Internet." She attended Paris Fashion Week as an official correspondent for "Vogue" and has become a staple at the event in various roles. In December 2019, she was interviewed by figure skater Adam Rippon on ABC News' "Nightline," and later that month, she launched her mail-order coffee business called Chamberlain Coffee. Emma was featured on the cover of "Cosmopolitan" magazine's February 2020 issue. The cover story detailed her career as a YouTube and social media influencer, and she shared her success tips with other YouTubers.
Podcast
Emma hosts the podcast "Stupid Genius," which Ramble produces. The podcast was recently reformatted and rebranded as "Anything Goes," reflecting its broader subject matter.
Philanthropy
Emma has engaged in philanthropic efforts, notably with the Make-A-Wish Foundation. At VidCon 2019, she met a fan through Make-A-Wish and appeared in a video on their official channel. The foundation described the meeting:
"Wish kid Jason from Make-A-Wish Alaska and Washington was so excited for the chance to meet his favorite creator, Emma Chamberlain, during VidCon 2019! They chatted about all things YouTube, and Jason asked Emma a handful of questions about how to become a successful creator."
Emma Chamberlain Quotes About Money
"There were times when we couldn't even go to the movies when I was a kid because there wasn't enough money."
"I've always been the one who struggled financially, so now it's so cool that I can make my own money and do whatever I want with it."
Earnings
A significant portion of Emma's net worth comes from her successful YouTube channel. Social media analytics indicate that she earns between $120,000 to $2 million annually from YouTube alone, excluding income from endorsements and businesses. She also benefits from sponsored Instagram posts, boasting a 25% engagement rate, making her highly attractive to advertisers like Calvin Klein. Moreover, Emma profits from her lifestyle brand and clothing line, which she promotes through her social media channels.
Real Estate
In March 2020, Emma purchased a house in West Hollywood, California, for $3.9 million at 18 years old. The seller was MedMen co-founder Andrew Modlin. She listed the house for $4 million a year later, selling it for $4.1 million in May 2021. In June 2021, Emma bought a home in Beverly Hills for $4.3 million.
